While all marketers, event marketers included, love to get right to the nitty-gritty creative parts of marketing strategy, there is one big part of any marketing event that requires signifi can't planning and focus: budget. Traditionally, events have one of the most substantial budgets on a marketing team to work with. Over the last year, however, as many marketing events were transitioned to virtual and/or hybrid, these budgets may have shrunk considerably.

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At the same time, the flexibility of virtual events has led to many team event calendars filling up quite quickly with webinars, virtual customer happy hours, and even virtual conferences. After all, without in-person events to drive prospect and customer engagement, virtual events are the best course of action. So, with fewer funds and more events to plan, it’s easy to become discombobulated with virtual event budgeting. Here, we’ll take a detailed look at why budgeting is so critical for virtual marketing events and outline the essential steps for success this year.

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Download our checklist, Budgeting For Virtual Marketing Events: Your Checklist To Success for some steps you can take to define event success.

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