Over the past fifteen months, event marketers have thrown all they have at virtual events. Working tirelessly to bridge the gap between value-adding personal relationships and a virtual connection was not easy, but it paid off for many. Virtual events have emerged as a new foundational strategic objective for many marketing teams, and even though in-person events are coming back with a bang, there is no end in sight for the virtual channel.
For many, the new era of events is shaping up to be a mix – or a hybrid – of in-person and virtual event elements. There are plenty of benefits associated with each type of event, as well as a few challenges.
Whether you’re a marketing team leader looking for strategic insight or an on-the-ground event marketer trying to expand your event scope, here are some pros and cons for in-person, virtual, and hybrid events:
In-person events:
Virtual events:
Hybrid events:
In-person events:
Virtual events:
Hybrid events:
It’s hard to replace in-person connections with virtual platforms, regardless of how great the technology is. But, the lower cost of virtual events can help supplement some more significant picture items at in-person events. For at least the next few months, the bottom line is that virtual events are the best way for event marketers to get back into the full swing of events without sacrificing safety or budget.
You can learn more about how Circa is helping event marketers and demand gen teams plan and execute unique hybrid events here.
Circa’s newly launched Event Intel by Circa service can help guide your decision-making process. Use this free service to determine what mix of in-person, virtual, and hybrid events your competitors, partners, and prospects are planning.
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