The event space is empty, and you’ve passed out all your promotional pens.The last attendee has logged off your virtual event or the last visitor has left the trade show booth. The party—virtual or otherwise—is over, and your event has officially ended. Right after your team breathes a collective sigh of relief (you did it!), the gears start turning again: did we hit our goals? Did we miss the mark? Was the event a success?

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Download our checklist, The Complete Post-Mortem Checklist to Determine Event Success for some steps you can take to define event success.

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