The event space is empty, and you’ve passed out all your promotional pens. The last attendee has logged off your virtual event or the last visitor has left the tradeshow booth. The party—virtual or otherwise—is over, and your event has officially ended. Right after your team breathes a collective sigh of relief (you did it!), the gears start turning again: did we hit our goals? Did we miss the mark? Was the event a success?
Download our checklist, The Complete Post-Mortem Checklist to Determine Event Success for some steps you can take to define event success.
With so many data points available it can be hard to determine which event marketing metrics are most important. However, there are 3 key metrics that marketing leaders can use to get a clear picture of event success.
Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.
A comprehensive list of budget considerations to take into account when planning your next virtual event.
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