The Eventful Podcast recently caught up with Circa (formally EventGeek) founder Alex Patriquin on hybrid events. Check out the podcast to hear why the future of events is hybrid and how leading marketers are already starting to incorporate hybrid events into their 2021 portfolios.
On the show, they chat about three examples of world-class hybrid events that event marketers can learn from today.
- Apple's 2019 "Special Event" at the Steve Jobs Theater, where remote attendees got an intimate first look at the new iPhone 11
- Snapchat Partner Summit, from June 2020, where speakers were immersed in virtual worlds that augmented session content
- Frankfurt Book Fair, coming up in October 2020, where the world's leading publishers, agents, authors and booksellers will meet hybrid in a mix of virtual & remote attendees
Update: Santa Fe, N.M. – Aug 3, 2020 – Event management platform EventGeek relaunched today under the new name Circa, with an updated mission as the first and only event management platform built to help marketing teams adapt strategy and skills to succeed in the new world of virtual and hybrid events. While EventGeek was originally designed to help marketers coordinate logistics for dozens or even hundreds of in-person events, Circa adds virtual event measurement capabilities, ensuring that enterprise marketing and sales teams can adapt existing event programs effectively and unify engagement data across all their events, whether they are hosting or sponsoring an event, and whether events are in-person, virtual or hybrid.
