With so many data points available it can be hard to determine which event marketing metrics are most important. However, there are 3 key metrics that marketing leaders can use to get a clear picture of event success.
Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.
A comprehensive list of budget considerations to take into account when planning your next virtual event.
Circa received the highest possible scores for category vision and execution roadmap in the strategy category.
We’re excited to launch an update to Circa’s calendar integration that allows Admins to connect their calendars to the entire company.
This update includes customizable views that you can save so different team members can have quick access to the event details they need for their role at the company.
No two events are created equal, but high-functioning event marketing teams should be able to easily gauge event marketing ROI from one event to the next regardless of format.
Circa is a G2 High Performer! Leave us a review and we'll send you a new Circa swag pack.
With Circa, you can manage up to thousands of B2B marketing events each year with any combination of virtual, hybrid and in-person events.
Circa is very happy to announce that we have joined over 3,000 apps on Zapier!
With the right tools and a bit of planning, corporate event ROI is measurable and something every CMO should be flexing.
Here is everything you need to know about getting up and running with your next virtual marketing event
The event is over, now how do you determine the success for the event?
Ahh, the age-old question plagued many an event marketer’s mind
As event marketers have shifted to virtual-first events, the approach to event marketing metrics has also had to shift.
A pink elephant, 200 pairs of socks and all our data as a first-time exhibitor at the big trade show
A 5-point plan to getting your events the ROI credit they deserve. Follow these steps to make sure you're getting the right data and attribution from your next event.
Be sure you ask these 5 questions before committing to an event sponsorship. Every event has its quirks, but with these X-ray tips, you'll see right through the fluff to the true value for your marketing campaigns.
Don't let poor data capture sabotage your ability to track event ROI. Take these simple steps to ensure you have the data you need to measure ROI *after* the event. There's a simple formula anyone can follow.
Dreamforce featured over 400 sponsors and exhibitors. How did the best event marketers stand-out? We interviewed the stand-out sponsors to learn their secrets to success.
The first post in a series on how we produced Reboot 2020, a virtual conference on Slack and Zoom, in response to the Coronavirus pandemic.
The second post in a series on how we used Slack, Zoom and EventGeek to run Reboot 2020, a virtual conference on adapting to the Coronavirus challenge.
Planning an effective field marketing strategy can be overwhelming for even the savviest marketers. What events should you attend? What prospects will be there? How much of your businesses’ resources should you invest in a singular event? And most importantly...will it even be worth it?
Field marketing is a completely separate, and vital, function in the marketing department. As such, field marketers need a singular, focused platform to deliver the best results.
Exhibiting at trade shows can be a "black box" for big budget dollars or the most effective channel in your company's marketing plan.
Rather than settling for "getting your name out there," corporate event ROI is measurable with some planning ahead and follow-through.
The wrap-up post in a series on how we used Slack, Zoom and EventGeek to run Reboot 2020, an engaging virtual conference.
Looking for a little extra help? Here's everything you need to know about trade show exhibitor software.