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Demand Generation

The Most Important Tools in Your Event Marketing Data Toolbox

Here is a comprehensive checklist of data tools for your event marketing team's toolbox.

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Should Your Marketing Team Use NPS to Measure Event Engagement?

This is why some event marketing teams are turning to the tried-and-true metric of NPS to capture and measure event engagement.

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Demand Generation Planning Strategy to Engage Customers, Prospects, and Partners

For too long, marketing events stood alone outside of a larger demand generation strategy for most marketing teams. It’s been challenging to translate big-picture event items into a cohesive marketing strategy – until now.

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Managing Your Virtual Marketing Event: Planning, Budgeting, and Analyzing

In this guide to virtual marketing events, we'll discuss the building blocks of delivering successful virtual event marketing

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Your Demand Generation and Field Marketing Event Planning Checklist

Whether you’re looking for a new way to implement marketing events or want to make sure your demand generation, sales, and marketing efforts are aligned, this checklist can help you get there.

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We are a “Contender” for B2B Marketing Events Management Solutions

Circa received the highest possible scores for category vision and execution roadmap in the strategy category.

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Four Metrics to Use When Determining Your Marketing Event Experience Score

Did you know that event marketing can also be ‘graded’ with a score?

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