As any event marketer can tell you, no two events are created equal.
With so many data points available it can be hard to determine which event marketing metrics are most important. However, there are 3 key metrics that marketing leaders can use to get a clear picture of event success.
Here is a comprehensive checklist of data tools for your event marketing team's toolbox.
A 5-point plan to getting your events the ROI credit they deserve. Follow these steps to make sure you're getting the right data and attribution from your next event.
This is why some event marketing teams are turning to the tried-and-true metric of NPS to capture and measure event engagement.
With the right tools and a bit of planning, corporate event ROI is measurable and something every CMO should be flexing.
From determining whether or not a campaign was a success to reporting back to executive leadership on marketing strategy, it all comes down to the numbers.
As event marketers have shifted to virtual-first events, the approach to event marketing metrics has also had to shift.
We interviewed 7 Dreamforce sponsors to learn how they plan for the biggest b2b event of the year. Learn how they prep for Dreamforce all year round.
In this guide to virtual marketing events, we'll discuss the building blocks of delivering successful virtual event marketing
Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.
Ahh, the age-old question plagued many an event marketer’s mind
Your team can effectively present event marketing ROI to executives, ensure they understand the bottom line of what these metrics are saying, and set the stage for ongoing success.
When planning and executing any event, you need to make sure the ROI is worth the investment. So, how do you measure the real return on investment for your event?
Rather than settling for "getting your name out there," corporate event ROI is measurable with some planning ahead and follow-through.
Here are a few ways your sales team can capitalize on event marketing data.