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Event Metrics & Data

Determining What Total Event Value Means to Your Company: 5 Factors to Consider

As any event marketer can tell you, no two events are created equal.

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Event Marketing: The 3 Metrics Every Marketing Leader Needs to Know

With so many data points available it can be hard to determine which event marketing metrics are most important. However, there are 3 key metrics that marketing leaders can use to get a clear picture of event success.

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The Most Important Tools in Your Event Marketing Data Toolbox

Here is a comprehensive checklist of data tools for your event marketing team's toolbox.

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How to track event ROI in your CRM

A 5-point plan to getting your events the ROI credit they deserve. Follow these steps to make sure you're getting the right data and attribution from your next event.

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Should Your Marketing Team Use NPS to Measure Event Engagement?

This is why some event marketing teams are turning to the tried-and-true metric of NPS to capture and measure event engagement.

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Are you measuring event ROI? You should be.

With the right tools and a bit of planning, corporate event ROI is measurable and something every CMO should be flexing.

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Hybrid Event Marketing: The 5 Metrics Every Executive Needs to Track

From determining whether or not a campaign was a success to reporting back to executive leadership on marketing strategy, it all comes down to the numbers.

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6 Key Metrics Event Marketing Teams Need to Track for Virtual Events

As event marketers have shifted to virtual-first events, the approach to event marketing metrics has also had to shift.

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7 Dreamforce Sponsors share their event strategy

We interviewed 7 Dreamforce sponsors to learn how they plan for the biggest b2b event of the year. Learn how they prep for Dreamforce all year round.

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Managing Your Virtual Marketing Event: Planning, Budgeting, and Analyzing

In this guide to virtual marketing events, we'll discuss the building blocks of delivering successful virtual event marketing

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How Can Event Marketers Get Started with Tracking Event ROI?

Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.

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To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider

Ahh, the age-old question plagued many an event marketer’s mind

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Presenting Event Marketing ROI To Executives

Your team can effectively present event marketing ROI to executives, ensure they understand the bottom line of what these metrics are saying, and set the stage for ongoing success.

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The Ultimate Guide to Event Marketing ROI – 6 Steps to Success

When planning and executing any event, you need to make sure the ROI is worth the investment. So, how do you measure the real return on investment for your event?

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Yes, you can measure event ROI

Rather than settling for "getting your name out there," corporate event ROI is measurable with some planning ahead and follow-through.

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Is Your Sales Team Capitalizing on Event Marketing Data?

Here are a few ways your sales team can capitalize on event marketing data.

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Four Metrics to Use When Determining Your Marketing Event Experience Score

Did you know that event marketing can also be ‘graded’ with a score?

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