With so many data points available it can be hard to determine which event marketing metrics are most important. However, there are 3 key metrics that marketing leaders can use to get a clear picture of event success.
Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.
With the right tools and a bit of planning, corporate event ROI is measurable and something every CMO should be flexing.
The event is over, now how do you determine the success for the event?
Ahh, the age-old question plagued many an event marketer’s mind
As event marketers have shifted to virtual-first events, the approach to event marketing metrics has also had to shift.
A 5-point plan to getting your events the ROI credit they deserve. Follow these steps to make sure you're getting the right data and attribution from your next event.