Don't let poor data capture sabotage your ability to track event ROI. Take these simple steps to ensure you have the data you need to measure ROI *after* the event. There's a simple formula anyone can follow.
Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.
Looking for a little extra help? Here's everything you need to know about trade show exhibitor software.
A comprehensive list of budget considerations to take into account when planning your next virtual event.
Your team can effectively present event marketing ROI to executives, ensure they understand the bottom line of what these metrics are saying, and set the stage for ongoing success.
As any event marketer can tell you, no two events are created equal.
No two events are created equal, but high-functioning event marketing teams should be able to easily gauge event marketing ROI from one event to the next regardless of format.
Be sure you ask these 5 questions before committing to an event sponsorship. Every event has its quirks, but with these X-ray tips, you'll see right through the fluff to the true value for your marketing campaigns.
Ahh, the age-old question plagued many an event marketer’s mind
Rather than settling for "getting your name out there," corporate event ROI is measurable with some planning ahead and follow-through.
With the right tools and a bit of planning, corporate event ROI is measurable and something every CMO should be flexing.
A pink elephant, 200 pairs of socks and all our data as a first-time exhibitor at the big trade show
In this guide to virtual marketing events, we'll discuss the building blocks of delivering successful virtual event marketing
A 5-point plan to getting your events the ROI credit they deserve. Follow these steps to make sure you're getting the right data and attribution from your next event.
While most event marketing leaders pride themselves on being creative, flexible, and able to tackle any roadblock, the last year tested the limits for many.
When planning and executing any event, you need to make sure the ROI is worth the investment. So, how do you measure the real return on investment for your event?
When developing your next strategic event marketing plan, keep these questions in mind to make your plan the most ROI-driven yet.
From determining whether or not a campaign was a success to reporting back to executive leadership on marketing strategy, it all comes down to the numbers.