Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.
A comprehensive list of budget considerations to take into account when planning your next virtual event.
No two events are created equal, but high-functioning event marketing teams should be able to easily gauge event marketing ROI from one event to the next regardless of format.
With the right tools and a bit of planning, corporate event ROI is measurable and something every CMO should be flexing.
The event is over, now how do you determine the success for the event?
Ahh, the age-old question plagued many an event marketer’s mind
A pink elephant, 200 pairs of socks and all our data as a first-time exhibitor at the big trade show
A 5-point plan to getting your events the ROI credit they deserve. Follow these steps to make sure you're getting the right data and attribution from your next event.
Be sure you ask these 5 questions before committing to an event sponsorship. Every event has its quirks, but with these X-ray tips, you'll see right through the fluff to the true value for your marketing campaigns.
Don't let poor data capture sabotage your ability to track event ROI. Take these simple steps to ensure you have the data you need to measure ROI *after* the event. There's a simple formula anyone can follow.
Rather than settling for "getting your name out there," corporate event ROI is measurable with some planning ahead and follow-through.