Blog Topic
Event ROI
Event ROI
The Ultimate Guide to Event Marketing ROI – 6 Steps to Success
When planning and executing any event, you need to make sure the ROI is worth the investment. So, how do you measure the real return on investment for your event?
Event ROI
Our ROI from ExhibitorLive 2019
A pink elephant, 200 pairs of socks and all our data as a first-time exhibitor at the big trade show
Event ROI
The hardest part of tracking event ROI? Data capture.
Don't let poor data capture sabotage your ability to track event ROI. Take these simple steps to ensure you have the data you need to measure ROI *after* the event. There's a simple formula anyone can follow.
Event ROI
Back to the Basics of Event Marketing ROI: What Do Event Marketers Need to Know?
No two events are created equal, but high-functioning event marketing teams should be able to easily gauge event marketing ROI from one event to the next regardless of format.
Event ROI
Are you measuring event ROI? You should be.
With the right tools and a bit of planning, corporate event ROI is measurable and something every CMO should be flexing.
Event ROI
How Can Event Marketers Get Started with Tracking Event ROI?
Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.