The new era of event marketing is here, and it’s all about technology.
When it comes to making large-scale strategic decisions, the most high-performance teams won’t make any decisions without the correct data in their corner.
Here is how you can know for sure if your in-person marketing event was a success or not!
As it becomes safer for many to start attending events, event marketing teams across the board are eager to get back into action.
Rather than settling for "getting your name out there," corporate event ROI is measurable with some planning ahead and follow-through.
Don't let poor data capture sabotage your ability to track event ROI. Take these simple steps to ensure you have the data you need to measure ROI *after* the event. There's a simple formula anyone can follow.
While most event marketing leaders pride themselves on being creative, flexible, and able to tackle any roadblock, the last year tested the limits for many.
Be sure you ask these 5 questions before committing to an event sponsorship. Every event has its quirks, but with these X-ray tips, you'll see right through the fluff to the true value for your marketing campaigns.
No two events are created equal, but high-functioning event marketing teams should be able to easily gauge event marketing ROI from one event to the next regardless of format.
A pink elephant, 200 pairs of socks and all our data as a first-time exhibitor at the big trade show
A 5-point plan to getting your events the ROI credit they deserve. Follow these steps to make sure you're getting the right data and attribution from your next event.
When developing your next strategic event marketing plan, keep these questions in mind to make your plan the most ROI-driven yet.
When planning and executing any event, you need to make sure the ROI is worth the investment. So, how do you measure the real return on investment for your event?
Ahh, the age-old question plagued many an event marketer’s mind
After what seems like forever, marketing events are back! 2021 isn’t the same marketing event landscape that we left over a year ago, however.
As any event marketer can tell you, no two events are created equal.
Circa was included in the following G2 Winter 2022 Reports
A comprehensive list of budget considerations to take into account when planning your next virtual event.
From determining whether or not a campaign was a success to reporting back to executive leadership on marketing strategy, it all comes down to the numbers.
With the right tools and a bit of planning, corporate event ROI is measurable and something every CMO should be flexing.
Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.
Looking for a little extra help? Here's everything you need to know about trade show exhibitor software.
In this guide to virtual marketing events, we'll discuss the building blocks of delivering successful virtual event marketing
Your team can effectively present event marketing ROI to executives, ensure they understand the bottom line of what these metrics are saying, and set the stage for ongoing success.