EventGeek is bringing together 2,000 event and field marketing leaders and innovators on April 14th for Reboot 2020: Adapting Your Events to the Coronavirus Challenge.
Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.
Field marketing is a completely separate, and vital, function in the marketing department. As such, field marketers need a singular, focused platform to deliver the best results.
There will always be aspects of marketing events that change from event to event.
After what seems like forever, marketing events are back! 2021 isn’t the same marketing event landscape that we left over a year ago, however.