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Field Marketing

How-To Create a Marketing Event Planning Guide That Works for Your Team

There will always be aspects of marketing events that change from event to event.

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The Data-Driven Field Marketer: How to Use Event Marketing Technology to Make Decisions

When it comes to making large-scale strategic decisions, the most high-performance teams won’t make any decisions without the correct data in their corner.

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Analysis of a Successful Field Marketing Event Planning Guide

Because field marketing is such an ever-changing (yes, the term ‘experiential’ may come to mind 😉) marketing discipline, it is hard to pin down how to plan out the perfect event.

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The 2021 Event Marketing Planning Guide – Idea to Execution to ROI

After what seems like forever, marketing events are back! 2021 isn’t the same marketing event landscape that we left over a year ago, however.

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Pre-Field Marketing Event Campaign Setups to Implement

Whether you’re hosting a virtual, hybrid, or in-person event, here are some campaign ideas to run before your next field marketing event

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How Can Event Marketers Get Started with Tracking Event ROI?

Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.

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The Connected Gathering

Whether you’re hosting a virtual, hybrid, or in-person event, here are some campaign ideas to run before your next field marketing event

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7 Takeaways from SaaStr Annual 2021

This week some of the Circa team attended the SaaStr Annual event in San Mateo, California to learn from B2B exhibitors on what activities and techniques they are starting to apply to their sponsored in-person events.

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Your Demand Generation and Field Marketing Event Planning Checklist

Whether you’re looking for a new way to implement marketing events or want to make sure your demand generation, sales, and marketing efforts are aligned, this checklist can help you get there.

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Field marketing vs. Corporate events... what's the difference?

Field marketing is a completely separate, and vital, function in the marketing department. As such, field marketers need a singular, focused platform to deliver the best results.

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Announcing Reboot 2020, a virtual conference hosted by EventGeek

EventGeek is bringing together 2,000 event and field marketing leaders and innovators on April 14th for Reboot 2020: Adapting Your Events to the Coronavirus Challenge.

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Is It Time to Safely Return to In-Person Events?

Three Considerations

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Was Your In-Person Marketing Event a Success? Here's How to Know

Here is how you can know for sure if your in-person marketing event was a success or not!

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3 Event Marketing Technology Considerations Before Your Next Field Event

When it comes to making large-scale strategic decisions, the most high-performance teams won’t make any decisions without the correct data in their corner.

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Circa named in G2’s Winter 2022 Reports

Circa was included in the following G2 Winter 2022 Reports

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Budgeting For In-Person Marketing Events – 5 Expenses Marketers Forget

As it becomes safer for many to start attending events, event marketing teams across the board are eager to get back into action.

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Creative Ways to Use Event Marketing Technology at Your Next Field Event

As event marketers who take the word ‘creative’ seriously, we think there’s more to event marketing technology than just what’s always been done before.

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How to Choose the Best Event Marketing Software for Your Field Marketing Team

The new era of event marketing is here, and it’s all about technology.

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