This is why some event marketing teams are turning to the tried-and-true metric of NPS to capture and measure event engagement.
Did you know that event marketing can also be ‘graded’ with a score?
Is It Time to Safely Return to In-Person Events?
Every event marketing team worth their salt is chomping at the bit to get back out on the road and connect with customers, prospects, and partners in person.
The new era of event marketing is here, and it’s all about technology.
When it comes to making large-scale strategic decisions, the most high-performance teams won’t make any decisions without the correct data in their corner.
Here is how you can know for sure if your in-person marketing event was a success or not!
As it becomes safer for many to start attending events, event marketing teams across the board are eager to get back into action.
Exhibiting at trade shows can be a "black box" for big budget dollars or the most effective channel in your company's marketing plan.
Planning an effective field marketing strategy can be overwhelming for even the savviest marketers. What events should you attend? What prospects will be there? How much of your businesses’ resources should you invest in a singular event? And most importantly...will it even be worth it?
While most event marketing leaders pride themselves on being creative, flexible, and able to tackle any roadblock, the last year tested the limits for many.
We interviewed 7 Dreamforce sponsors to learn how they plan for the biggest b2b event of the year. Learn how they prep for Dreamforce all year round.
Download our checklist, The Complete Post-Mortem Checklist to Determine Event Success for some steps you can take to define event success.
The event landscape has changed dramatically. This strategy avoids the potential of last-minute event cancellations, travel restrictions, or reduced travel budgets for marketers.
With Circa, you can manage up to thousands of B2B marketing events each year with any combination of virtual, hybrid and in-person events.
Here is your event marketing data template for both pre and post-event data gathering
After what seems like forever, marketing events are back! 2021 isn’t the same marketing event landscape that we left over a year ago, however.
Whether you’re a marketing team leader looking for strategic insight or an on-the-ground event marketer trying to expand your event scope, here are some pros and cons for in-person, virtual, and hybrid events.
Circa was included in the following G2 Winter 2022 Reports
CES proved again in 2018 why it's the world's leading technology exhibition. A world unto itself, with nearly 4,000 exhibitors. How did the best stand out?
While event marketers have always been on the more creative, outgoing side, there is no doubt that data informs every single decision that is made.
Dreamforce featured over 400 sponsors and exhibitors. How did the best event marketers stand-out? We interviewed the stand-out sponsors to learn their secrets to success.
EventGeek is Now Circa – Event Management Platform Relaunches As First to Help Marketing Teams Succeed in New World of Virtual & Hybrid Events