This is why some event marketing teams are turning to the tried-and-true metric of NPS to capture and measure event engagement.
Did you know that event marketing can also be ‘graded’ with a score?
Is It Time to Safely Return to In-Person Events?
Every event marketing team worth their salt is chomping at the bit to get back out on the road and connect with customers, prospects, and partners in person.
The new era of event marketing is here, and it’s all about technology.
When it comes to making large-scale strategic decisions, the most high-performance teams won’t make any decisions without the correct data in their corner.
Here is how you can know for sure if your in-person marketing event was a success or not!
As it becomes safer for many to start attending events, event marketing teams across the board are eager to get back into action.
The wrap-up post in a series on how we used Slack, Zoom and EventGeek to run Reboot 2020, an engaging virtual conference.
Whether you’ve hosted multiple virtual events and are looking for a refresher or if you’re just now getting started with virtual event marketing, this primer can get you up and running – successfully – in no time.
While most event marketing leaders pride themselves on being creative, flexible, and able to tackle any roadblock, the last year tested the limits for many.
As event marketers have shifted to virtual-first events, the approach to event marketing metrics has also had to shift.
Download our checklist, The Complete Post-Mortem Checklist to Determine Event Success for some steps you can take to define event success.
The event landscape has changed dramatically. This strategy avoids the potential of last-minute event cancellations, travel restrictions, or reduced travel budgets for marketers.
With Circa, you can manage up to thousands of B2B marketing events each year with any combination of virtual, hybrid and in-person events.
Here is your event marketing data template for both pre and post-event data gathering
The second post in a series on how we used Slack, Zoom and EventGeek to run Reboot 2020, a virtual conference on adapting to the Coronavirus challenge.
After what seems like forever, marketing events are back! 2021 isn’t the same marketing event landscape that we left over a year ago, however.
Whether you’re a marketing team leader looking for strategic insight or an on-the-ground event marketer trying to expand your event scope, here are some pros and cons for in-person, virtual, and hybrid events.
There is one big part of any marketing event that requires signifi can't planning and focus: budget.
Here is everything you need to know about getting up and running with your next virtual marketing event.
Circa was included in the following G2 Winter 2022 Reports
While event marketers have always been on the more creative, outgoing side, there is no doubt that data informs every single decision that is made.
EventGeek is bringing together 2,000 event and field marketing leaders and innovators on April 14th for Reboot 2020: Adapting Your Events to the Coronavirus Challenge.
EventGeek is Now Circa – Event Management Platform Relaunches As First to Help Marketing Teams Succeed in New World of Virtual & Hybrid Events
Here is everything you need to know about getting up and running with your next virtual marketing event
The first post in a series on how we produced Reboot 2020, a virtual conference on Slack and Zoom, in response to the Coronavirus pandemic.