Circa started as EventGeek, a platform focused on managing in-person events. As the world quickly changed due to Covid-19, it was clear that some big changes needed to be made to the events industry. While EventGeek was originally designed to help marketers coordinate logistics for hundreds of in-person events, Circa adds virtual event capabilities. This ensures that enterprise marketing and sales teams can adapt existing event programs effectively and unify engagement data across all their events, whether they are hosting or sponsoring an event, and whether those events are in-person, virtual or hybrid.
Circa is the leader for transitioning in-person events and meeting programs to virtual and hybrid, with a focus on customer engagement, and events as central to the customer experience. Since March 2020, Circa has helped marketing teams adapt over 40,000 in-person events to virtual events and webinars. No other event tech company is as strong in planning, execution and reporting, or can manage the broad mix of all the different types of events for enterprises.
When event planners add in-person events back into the mix this year they will also be able to use Circa’s platform to manage and coordinate that aspect of their marketing. But the world of purely in-person event marketing is over forever. Circa recognizes that this change will be a permanent one, and is here to help demand generation and field marketers manage the full spectrum of in-person, virtual, and hybrid events that are the future of event marketing.
“The rapid move away from in-person to 100% virtual events has thrown off many marketers who traditionally relied on in-person events to fill their pipeline. Circa turns this sea change into an opportunity for marketers, by giving them the tools they need to successfully engage customers in virtual events, better integrate data, and measure and manage these events as they would any other digital marketing program. With Circa, they can see all their event data in one place, and use that information to craft and execute more effective events that move prospects through the pipeline more quickly.”
— Alex Patriquin, CEO & Founder