Why Circa?

EventGeek is Now Circa

July 28, 2020

To date in 2020, Circa has helped marketers transition 40,000 in-person events to virtual - industry shift towards virtual and hybrid events creates opportunity for marketers to build stronger customer relationships through smaller, targeted event series and unified ROI measurement 

Event management platform EventGeek relaunched today under the new name Circa, with an updated mission as the first and only event management platform built to support customer journeys through the new world of virtual and hybrid events. While EventGeek was originally designed to help marketers coordinate logistics for dozens or even hundreds of in-person events, Circa refocuses on unified event measurement and planning capabilities, enabling marketing and sales teams to build customers relationships effectively through sequences of virtual, hybrid and in-person events and meetings.

Circa is a leader in transitioning in-person event and meeting programs to virtual and hybrid, with a focus on strengthening customer relationships. To date in 2020, Circa has helped marketing and sales teams adapt over 40,000 in-person events to virtual. No other event tech company is as strong in planning, execution and reporting, or can manage the broad mix of all the different types of events for enterprises, whether they are hosting, sponsoring, exhibiting or speaking. 

One of Circa’s many users is technology company Okta. "Okta produces and sponsors over 1,000 events a year, and of course in 2020 most of those events were canceled, postponed, or changed from in-person to virtual,” said Liz Kokoska, Senior Director of Demand Generation, North America at Okta. “Prior to Circa, we had to manage our physical and virtual events in separate systems, even though we thought of them as parts of the same marketing channel. With Circa, we now have a single view of all our events in one place - this is helpful in planning and company-wide visibility on marketing activity. Being able to seamlessly adapt to the new world of virtual and hybrid events has given our team a significant advantage.”

“Events are about more than lead generation and one-off spectacles,” said Circa founder Alex Patriquin. “They’re about building customer relationships, through stories of trial and success. With the worldwide pivot to virtual in 2020, event marketers have an epic opportunity: to modernize events as milestones of the customer journey.”

When event planners add in-person events back into the mix - likely in 2021, according to Patriquin - they can also use Circa’s platform to manage and coordinate that aspect of their marketing.

Among Circa’s new features:

  • Enables marketers to plan customer journeys across virtual, hybrid and in-person events and meetings.
  • Enables marketers to manage both hosted and sponsored events in one place – including conferences, exhibit booths, workshops, webinars, roundtables and sales meetings.
  • Scales to support thousands of events and meetings within an enterprise.
  • Enables marketing teams to measure engagement for events the same way they measure it for digital marketing programs - for instance, measuring conversion from attendees to qualified sales opportunities.
  • Offers integration with virtually every well-known video conferencing tool such as Zoom and On24, as well as CRM and marketing databases such as Salesforce and Marketo, so that marketers can utilize engagement data in strategy and customer journey planning.

Circa’s solution is delivered in a SaaS model and is available now. To learn more, visit www.circa.co.

About Circa

Circa is the first and only event management platform built to help marketing teams succeed in the new world of virtual and hybrid events. No other platform enables enterprises to adapt existing event marketing programs to virtual and hybrid as quickly or effectively. Circa’s cloud-based solution helps enterprises with dozens to thousands of events reset their strategy with event templates and data-driven insights, powered by integrations with Zoom, GoTo, Webex, On24 and leading videoconference, marketing and CRM solutions. Circa customers include world-class enterprises such as Salesforce, Okta, Honda, Farmers Insurance and Elsevier. Learn more at www.circa.co.