Event Planning for Demand Generation and Field Marketing

Align your sales and marketing team with this checklist


Marketing events are notoriously difficult to connect to a more significant demand generation or overarching marketing strategy. Modern event marketing strategy is focused on integrating marketing events into larger marketing team goals, including demand generation and field marketing efforts.

Whether you’re looking for a new way to implement marketing events or want to make sure your demand generation, sales, and marketing efforts are aligned, this checklist can help you get there.

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