Round up your event data for reporting
As we all know, event marketing activities require substantial metrics and insights to determine whether an event was successful or not. Both virtual and in-person events require significant budget, planning, and resource allocations, which means they need the numbers to back up the investments.
This means that event marketers can spend a lot of time gathering data. But, the good news is you don’t have to start from scratch! A few consistent data considerations apply from event to event and a handful of others can be pulled in depending on the event in question. Use this data template to streamline your data gathering process.
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