For new marketing teams that have spent the last year and a half building up their strategy, in-person marketing events may still be a thing of mystery. After all, event marketing has been nearly 100% virtual over for a while now—but things are fi nally getting back to normal.
With the world opening back up, event marketers are gearing up to take their virtual strategy on the road and meet face-toface with customers, prospects, and other industry leaders. If your in-person event strategy is as stuck as you’ve been the past year, don’t worry! In-person marketing events shouldn’t be daunting or overwhelming. Instead, with the proper planning, they can be just the thing your larger marketing strategy is looking for to kick things into high gear.
Here is your quick-start guide to hosting an in-person marketing event!