Event Management with Circa

Set the foundation for your company's future in the new world of virtual & hybrid events
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“Having used EventGeek (now Circa) for the past couple years has really elevated our management of the events that we do.”

Christiana Lin

Senior Marketing Program Manager

Enabling the Digital Transformation of Events

Marketing and sales teams have been frustrated by disconnects at events for decades. They've had to pay exorbitant rates for internet, wrangle janky badge scanners, reformat inconsistent lead data, jump through hoops to reserve meeting rooms, chase down invoice payments, shipment tracking numbers, vendor contacts and the list goes on...

Meanwhile, in digital marketing channels, marketing and sales professionals enjoy seamless integrations of customer data and workflow automations that save them literally hundreds of working hours a year. Compared to digital marketing, in-person events seem stuck in the stone age.

High Stakes for Event Marketers

The stakes could not be higher for event marketers. For all of the inconvenience of in-person events, they were still a marketing channel that could reliably drive demand. No such guarantee exists with virtual events, where it's easy to lose attendee attention and connecting the tools to deliver an on-brand, engaging experience requires advanced technical skills.

With the COVID shutdown of in-person events in 2020 and a slow recovery expected for years, event marketers have a pivotal role to play in enabling marketing and sales teams to adapt to virtual today, plan for hybrid tomorrow and ultimately recover lost demand.

  • Event teams need to increase their technical production skillset and data integration bandwidth to keep up with fast-moving competition.
  • With virtual events, marketers now have access to an unprecedented level of visibility into attendee engagement, enabling insights that can empower sales like never before.
  • Virtual events are a "new" marketing channel that will ultimately complement in-person events. Where virtual events may not sustain attendee engagement over extended periods, they provide greater visibility into attendee engagement and seamless data integration, especially with CRM.

The Circa Solution

Circa helps event marketers understand how attendees engage at virtual events and provide clear, actionable insights that help sales teams convert attendee interest into revenue.

Virtual Event Templates

Plan virtual events efficiently & on-brand with custom templates

Event Request Forms

Enable stakeholders to submit requests for any type of event

Virtual Event ROI Reporting

Report on sales, budgets & influence with real-time visibility

Set the foundation for your company's success in new era of events.

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