Marketing and sales teams have been frustrated by disconnects at events for decades. They've had to pay exorbitant rates for internet, wrangle janky badge scanners, reformat inconsistent lead data, jump through hoops to reserve meeting rooms, chase down invoice payments, shipment tracking numbers, vendor contacts and the list goes on...
Meanwhile, in digital marketing channels, marketing and sales professionals enjoy seamless integrations of customer data and workflow automations that save them literally hundreds of working hours a year. Compared to digital marketing, in-person events seem stuck in the stone age.
The stakes could not be higher for event technologists. For all of the inconvenience of in-person events, they were still a marketing channel that could reliably drive demand. No such guarantee exists with virtual events, where it's easy to lose attendee attention and connecting the tools to deliver an on-brand, engaging experience requires advanced technical skills.
With the COVID shutdown of in-person events in 2020 and a slow recovery expected for years, event technologists have a pivotal role to play in enabling marketing and sales teams to adapt to virtual today, plan for hybrid tomorrow and ultimately recover lost demand.
Circa helps event technologists set the foundation for their company's success in the new era of virtual and hybrid events. With Circa, marketing teams can understand how attendees engage at virtual events and provide clear, actionable insights that help sales teams convert attendee interest into revenue.