Powerful Event Tools for Executives

Cut your events budget & drive measurably higher sales
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Manifest Value in Virtual, In-Person and Hybrid Events

Executives have long cast a suspicious eye on the high costs of events. They've had no way to know how big event budgets might translate to sales. There's been no precise way to track in-person engagement and a weak (if any) connection between events and CRM, the system of record for all sales and marketing activity.

Mitigate Risk and Maximize Event ROI

For all the costs and conjecture of in-person events, it may get even worse by pivoting to virtual. Executives can at least observe engagement first-person at in-person events, even if it's only of a sampling of attendees. No such visibility exists at virtual events, where attendees often let their attention go slack undetected. Meanwhile, in-house event teams lack the experience, data integrations and technical production skills to create effective virtual event programs, especially at enterprise scale.

Seize Competitive Advantage with Corporate Events

The rush to virtual events opens an opportunity for competitive advantage. Attention may be more difficult to sustain with virtual events, but it is also far easier to track.

  • Virtual events enable marketers to track live, social customer engagement like never before.
  • Leading companies are using virtual attendee insights with CRM integration to personalize messaging in real-time and create sales opportunities.
  • Virtual events cost 80-90% less than in-person, but they can generation 10x more leads and influence late-stage opportunities.

Increasingly, executives are waking up to the value of virtual events as a "new" marketing channel, and not just the mandate of COVID lockdowns.

Circa’s Planning Platform

Circa helps executives understand how attendees engage at virtual summits, conferences and marketing events, and it provides clear, actionable insights that sales teams can use to convert attendee interest into revenue.

Virtual Event ROI Reporting

Report on sales, budgets & influence with real-time visibility

Virtual Attendee Insights

Enable sales to personalize outreach based on prospect interests & persona

Sales Engagement Alerts

Alert sales when prospects engage with virtual events & webinars

"As we support a $1B+ global business with hundreds of events and meetings around the world, Circa uniquely solved our objectives through a single platform to plan, track and manage our event strategies. We now possess a single source of truth to manage all events—with real-time insights for access 24/7. Circa has played a key role in our global events strategies to-date, and will going forward."

Michael Farrington

Vice President of Global Marketing

Learn how to engage prospects with virtual event insights.

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