With the COVID shutdown of in-person, sales leaders have an opportunity to take more control of their company's events and reshape them as effective sales tools.
Sales managers have long had frustrations with marketing events. With extended travel and logistics, events require reps to spend more time away from prospecting and closing than often seems justified. Events require significant time and budget, yet frequently fail to connect reps with qualified leads or capture valuable insights from attendees.
COVID has shut down the vast majority of in-person events for the foreseeable future. In the pivot to virtual, sales leaders may finally get the benefits they need from events.
Circa helps sales teams understand how attendees engage at virtual events and provides clear, actionable insights that help convert attendee interest into revenue.