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Conferences

Conferences

Conferences are events where industry professionals come together to meet, network and discuss best practices and trends in their industry. Many companies host and sponsor customer conferences as a primary channel in their overall marketing strategy.
Conference engagement tactics that go “beyond the booth” & win over more prospects

Conference engagement tactics that go “beyond the booth” & win over more prospects

With more companies exhibiting at conferences than ever and increasing digital distractions, marketers face major challenges ahead in cutting through the clutter.
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Conference booth activation strategies to increase event marketing ROI

Conference booth activation strategies to increase event marketing ROI

Planning an effective field marketing strategy can be overwhelming for even the savviest marketers. What events should you attend? What prospects will be there? How much of your businesses’ resources should you invest in a singular event? And most importantly...will it even be worth it?
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How Heroku sponsors developer conferences

How Heroku sponsors developer conferences

Marketing to developers requires a bit of extra savvy. Throw out the standard trade show playbook and learn from Heroku, one of the leading champions of developer marketing.
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How to evaluate conferences as a potential sponsor

How to evaluate conferences as a potential sponsor

Be sure you ask these 5 questions before committing to an event sponsorship. Every event has its quirks, but with these X-ray tips, you'll see right through the fluff to the true value for your marketing campaigns.
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