Conferences

Be sure you ask these 5 questions before committing to an event sponsorship. Every event has its quirks, but with these X-ray tips, you'll see right through the fluff to the true value for your marketing campaigns.

Planning an effective field marketing strategy can be overwhelming for even the savviest marketers. What events should you attend? What prospects will be there? How much of your businesses’ resources should you invest in a singular event? And most importantly...will it even be worth it?

Marketing to developers requires a bit of extra savvy. Throw out the standard trade show playbook and learn from Heroku, one of the leading champions of developer marketing.

With more companies exhibiting at conferences than ever and increasing digital distractions, marketers face major challenges ahead in cutting through the clutter.