EventGeek is now Circa
CRM

CRM

CRM or Customer Relationship Management is a category of software used to manage sales pipeline activity and customer relationships. CRM centralizes all customer activity into one system of record. Popular CRM platforms include Salesforce CRM, Microsoft Dynamics and HubSpot CRM.
How Can Event Marketers Get Started with Tracking Event ROI?

How Can Event Marketers Get Started with Tracking Event ROI?

Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.
Read More
How to measure the ROI of your events

How to measure the ROI of your events

On paper, the term “return on investment” sounds simple. What could be so difficult about applying that same concept to cost versus return for events?
Read More
How to track event ROI in your CRM

How to track event ROI in your CRM

A 5-point plan to getting your events the ROI credit they deserve. Follow these steps to make sure you're getting the right data and attribution from your next event.
Read More