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CRM

CRM

CRM or Customer Relationship Management is a category of software used to manage sales pipeline activity and customer relationships. CRM centralizes all customer activity into one system of record. Popular CRM platforms include Salesforce CRM, Microsoft Dynamics and HubSpot CRM.
How to measure the ROI of your events

How to measure the ROI of your events

On paper, the term “return on investment” sounds simple. What could be so difficult about applying that same concept to cost versus return for events?
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How to track event ROI in your CRM

How to track event ROI in your CRM

A 5-point plan to getting your events the ROI credit they deserve. Follow these steps to make sure you're getting the right data and attribution from your next event.
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