CRM or Customer Relationship Management is a category of software used to manage sales pipeline activity and customer relationships. CRM centralizes all customer activity into one system of record. Popular CRM platforms include Salesforce CRM, Microsoft Dynamics and HubSpot CRM.
Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.
A 5-point plan to getting your events the ROI credit they deserve. Follow these steps to make sure you're getting the right data and attribution from your next event.
