Event logistics is a catch-all term for the venue selection, scheduling, shipping and production that goes into planning an event. Event logistics ranges from booth setup and staffing, to swag inventory management and shipping, to more lead capture and event ROI tracking.
Instead of putting Band-Aids over holes in event logistics and management with another team member, having the right technology tools in place can actually fill these gaps all together.
Don't let poor data capture sabotage your ability to track event ROI. Take these simple steps to ensure you have the data you need to measure ROI *after* the event. There's a simple formula anyone can follow.
While generic project management work wonders for digital marketers, content marketers, and even graphic designers, events are a whole different ballgame entirely.
