Event logistics is a catch-all term for the venue selection, scheduling, shipping and production that goes into planning an event. Event logistics ranges from booth setup and staffing, to swag inventory management and shipping, to more lead capture and event ROI tracking.
Don't let poor data capture sabotage your ability to track event ROI. Take these simple steps to ensure you have the data you need to measure ROI *after* the event. There's a simple formula anyone can follow.