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Event Marketing

Event Marketing

Event Marketing is the use of live, in-person or virtual events and meetings to create and grow customer relationships. Event Marketing typically comprises 20-30% of a b2b company's overall marketing spend. Event Marketing is consistenly cited as the most valuable marketing channel.
How to schedule meetings before events

How to schedule meetings before events

How to schedule face-to-face sales meetings before your event and trade show starts. The countdown is on! Get your sales calendar filled with meetings before the event starts.
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Boost your event marketing with integrated content campaigns

Boost your event marketing with integrated content campaigns

By integrating pre-event and post-event content campaigns into your event marketing strategy, you’ll be able to extend the life of the event.
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Conference engagement tactics that go “beyond the booth” & win over more prospects

Conference engagement tactics that go “beyond the booth” & win over more prospects

With more companies exhibiting at conferences than ever and increasing digital distractions, marketers face major challenges ahead in cutting through the clutter.
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How to create an effective event marketing strategy in 2020

How to create an effective event marketing strategy in 2020

Discover the five main components of an effective event marketing strategy designed to drive meaningful and measurable results that will impact your bottom line.
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7 Dreamforce Sponsors share their event strategy

7 Dreamforce Sponsors share their event strategy

We interviewed 7 Dreamforce sponsors to learn how they plan for the biggest b2b event of the year. Learn how they prep for Dreamforce all year round.
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