EventGeek is now Circa
Event Marketing

Event Marketing

Event Marketing is the use of live, in-person or virtual events and meetings to create and grow customer relationships. Event Marketing typically comprises 20-30% of a b2b company's overall marketing spend. Event Marketing is consistenly cited as the most valuable marketing channel.
To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider

To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider

Ahh, the age-old question plagued many an event marketer’s mind
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Should you hire an events management company?

Should you hire an events management company?

Event management companies can be a huge advantage or a risky use of your time and event budgets. Consider these costs and benefits vs. hiring in-house.
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Field marketing vs. Corporate events... what's the difference?

Field marketing vs. Corporate events... what's the difference?

Field marketing is a completely separate, and vital, function in the marketing department. As such, field marketers need a singular, focused platform to deliver the best results.
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How Circa Works

How Circa Works

With Circa, you can manage up to thousands of B2B marketing events each year with any combination of virtual, hybrid and in-person events.
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Yes, you can measure event ROI

Yes, you can measure event ROI

Rather than settling for "getting your name out there," corporate event ROI is measurable with some planning ahead and follow-through.
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