Event Marketing is the use of live, in-person or virtual events and meetings to create and grow customer relationships. Event Marketing typically comprises 20-30% of a b2b company's overall marketing spend. Event Marketing is consistenly cited as the most valuable marketing channel.
How to schedule face-to-face sales meetings before your event and trade show starts. The countdown is on! Get your sales calendar filled with meetings before the event starts.
With more companies exhibiting at conferences than ever and increasing digital distractions, marketers face major challenges ahead in cutting through the clutter.
Discover the five main components of an effective event marketing strategy designed to drive meaningful and measurable results that will impact your bottom line.
