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Event Marketing

Event Marketing

Event Marketing is the use of live, in-person or virtual events and meetings to create and grow customer relationships. Event Marketing typically comprises 20-30% of a b2b company's overall marketing spend. Event Marketing is consistenly cited as the most valuable marketing channel.
Yes, you can measure event ROI

Yes, you can measure event ROI

Rather than settling for "getting your name out there," corporate event ROI is measurable with some planning ahead and follow-through.
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Why the future of events is hybrid

Why the future of events is hybrid

EventGeek founder Alex Patriquin talks about the future of events on the Eventful podcast
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How to manage successful sales meetings at events

How to manage successful sales meetings at events

Part two of a mini-series on scheduling meetings for sales at events and conferences. How to ensure prospects show up on-time and leave happy.
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How to schedule meetings before events

How to schedule meetings before events

How to schedule face-to-face sales meetings before your event and trade show starts. The countdown is on! Get your sales calendar filled with meetings before the event starts.
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Boost your event marketing with integrated content campaigns

Boost your event marketing with integrated content campaigns

By integrating pre-event and post-event content campaigns into your event marketing strategy, you’ll be able to extend the life of the event.
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