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Event Marketing

Event Marketing

Event Marketing is the use of live, in-person or virtual events and meetings to create and grow customer relationships. Event Marketing typically comprises 20-30% of a b2b company's overall marketing spend. Event Marketing is consistenly cited as the most valuable marketing channel.
Why the future of events is hybrid

Why the future of events is hybrid

EventGeek founder Alex Patriquin talks about the future of events on the Eventful podcast
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How to manage successful sales meetings at events

How to manage successful sales meetings at events

Part two of a mini-series on scheduling meetings for sales at events and conferences. How to ensure prospects show up on-time and leave happy.
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How to schedule meetings before events

How to schedule meetings before events

How to schedule face-to-face sales meetings before your event and trade show starts. The countdown is on! Get your sales calendar filled with meetings before the event starts.
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Boost your event marketing with integrated content campaigns

Boost your event marketing with integrated content campaigns

By integrating pre-event and post-event content campaigns into your event marketing strategy, you’ll be able to extend the life of the event.
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The 5 most important event marketing trends in 2020

The 5 most important event marketing trends in 2020

Make sure your company’s event strategy for 2020 is aligned with how the event industry is changing and evolving.
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