Event ROI is the return-on-investment earned by a company from its event marketing budget and efforts. Event ROI is hard to track because the data that goes into calculating ROI, from costs to benefits, is often silo'd in different sources, like invoice PDFs and business cards. An event ROI tracking
With so many data points available it can be hard to determine which event marketing metrics are most important. However, there are 3 key metrics that marketing leaders can use to get a clear picture of event success.
Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.
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