EventGeek is now Circa
Event ROI

Event ROI

Event ROI is the return-on-investment earned by a company from its event marketing budget and efforts. Event ROI is hard to track because the data that goes into calculating ROI, from costs to benefits, is often silo'd in different sources, like invoice PDFs and business cards. An event ROI tracking
The Building Blocks of Hosting a Successful Virtual Marketing Event

The Building Blocks of Hosting a Successful Virtual Marketing Event

Here is everything you need to know about getting up and running with your next virtual marketing event
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Event Marketing: The 3 Metrics Every Marketing Leader Needs to Know

Event Marketing: The 3 Metrics Every Marketing Leader Needs to Know

With so many data points available it can be hard to determine which event marketing metrics are most important. However, there are 3 key metrics that marketing leaders can use to get a clear picture of event success.
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How Circa Works

How Circa Works

With Circa, you can manage up to thousands of B2B marketing events each year with any combination of virtual, hybrid and in-person events.
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Yes, you can measure event ROI

Yes, you can measure event ROI

Rather than settling for "getting your name out there," corporate event ROI is measurable with some planning ahead and follow-through.
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How Can Event Marketers Get Started with Tracking Event ROI?

How Can Event Marketers Get Started with Tracking Event ROI?

Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.
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