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Event ROI

Event ROI

Event ROI is the return-on-investment earned by a company from its event marketing budget and efforts. Event ROI is hard to track because the data that goes into calculating ROI, from costs to benefits, is often silo'd in different sources, like invoice PDFs and business cards. An event ROI tracking
Yes, you can measure event ROI

Yes, you can measure event ROI

Rather than settling for "getting your name out there," corporate event ROI is measurable with some planning ahead and follow-through.
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How to create an effective event marketing strategy in 2020

How to create an effective event marketing strategy in 2020

Discover the five main components of an effective event marketing strategy designed to drive meaningful and measurable results that will impact your bottom line.
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Our ROI from ExhibitorLive 2019

Our ROI from ExhibitorLive 2019

A pink elephant, 200 pairs of socks and all our data as a first-time exhibitor at the big trade show
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5 ways to get better event marketing ROI

5 ways to get better event marketing ROI

Try these 5 proven tactics to win more leads and brand advocates to improve event marketing ROI. They may be common sense, but they're far from common practice.
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How to measure the ROI of your events

How to measure the ROI of your events

On paper, the term “return on investment” sounds simple. What could be so difficult about applying that same concept to cost versus return for events?
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