Event ROI is the return-on-investment earned by a company from its event marketing budget and efforts. Event ROI is hard to track because the data that goes into calculating ROI, from costs to benefits, is often silo'd in different sources, like invoice PDFs and business cards. An event ROI tracking
Discover the five main components of an effective event marketing strategy designed to drive meaningful and measurable results that will impact your bottom line.
Try these 5 proven tactics to win more leads and brand advocates to improve event marketing ROI. They may be common sense, but they're far from common practice.
