Field Marketing

Field marketing teams create live, in-person and virtual events with a focus on driving sales leads and pipeline. Field marketing teams are often part of Demand Generation teams at larger companies. They partner closely with sales to create and grow customer relationships.

5 ways to get better event marketing ROI

Try these 5 proven tactics to win more leads and brand advocates to improve event marketing ROI. They may be common sense, but they're far from common practice.

How to measure the ROI of your events

On paper, the term “return on investment” sounds simple. What could be so difficult about applying that same concept to cost versus return for events?

Picking the "right" professional networking events

Humans are hard-wired to form deeper, more meaningful connections in-person, yet we're living in a hyper-connected world. Maybe that's why there are more professional events to choose from than ever before.

The best event marketing at Dreamforce 2017

Dreamforce featured over 400 sponsors and exhibitors. How did the best event marketers stand-out? We interviewed the stand-out sponsors to learn their secrets to success.

Field marketing vs. Corporate events... what's the difference?

Field marketing is a completely separate, and vital, function in the marketing department. As such, field marketers need a singular, focused platform to deliver the best results.