Field marketing teams create live, in-person and virtual events with a focus on driving sales leads and pipeline. Field marketing teams are often part of Demand Generation teams at larger companies. They partner closely with sales to create and grow customer relationships.
Field marketing is a completely separate, and vital, function in the marketing department. As such, field marketers need a singular, focused platform to deliver the best results.
Try these 5 proven tactics to win more leads and brand advocates to improve event marketing ROI. They may be common sense, but they're far from common practice.
Dreamforce featured over 400 sponsors and exhibitors. How did the best event marketers stand-out? We interviewed the stand-out sponsors to learn their secrets to success.
