Social media complements event and field marketing. Event marketers launch soial media campaigns on Twitter, LinkedIn, Facebook and other social platforms to run alongside in-person and virtual events. Social media enables marketers to engage and growth their community.
Knowing where to look and with the right skills, you can find and activate your event community to boost event ROI on Facebook, Twitter, LinkedIn and other social networks.
Humans are hard-wired to form deeper, more meaningful connections in-person, yet we're living in a hyper-connected world. Maybe that's why there are more professional events to choose from than ever before.
