Most marketers agree that events are the most effective form of demand generation. Despite this, events have remained stubbornly difficult to fully integrate into the broader marketing strategy and operations for most companies. Therefore, the most valuable type of marketing engagement, which is live human-to-human engagement, has not been used to its full potential.
What makes Circa different is that it empowers modern marketers to manage their event marketing channel like any other digital channel.
Demand gen and field marketers use a wide range of event and marketing technologies to deliver virtual, hybrid, or in-person events.
Circa was founded by marketers for marketers to solve the data miscommunication problems we see in modern event technologies. Circa’s cloud-based event marketing platform integrates with the CRM and marketing automation solutions you already use to help sales and marketing work as one.
Track your attendee engagement data directly inside the Circa platform from event to event. Sync with your CRM campaigns for sales or marketing to take action.
Access ROI visualization for every event in your channel.
Our practically limitless integration capabilities enable you to manage events across multiple platforms from one calendar-centered dashboard.
Circa is the only platform built to help sales and marketing collaborate as one.