Circa named a contender - receives highest possible marks in category vision and execution roadmap criteria
In this report, Forrester evaluated the 14 most significant B2B marketing event management solutions and looked at each solution's performance across 28 criteria in three high-level categories of current offering, strategy and market presence.
Circa received the highest possible scores for category vision and execution roadmap in the strategy category.
According to the report, Circa “…delivers a sleek platform for data-driven field and demand marketing teams.” The report also notes, “Collecting participation data across all these elements, and across multiple events, allows Circa to give marketers an accurate perspective on the ROI of their event portfolio.”
You can download the full report here
CATEGORIES
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